SEO updates made in MAY

Weighted completion of the April 29, 2026 SEO Full Audit action plan for northstatesecuritygroup.com, measured against what is live today. Fingerprinting Services is managed separately and excluded.

Estimated completion of committed audit work
56%

About 16.8 of 30 effort-weighted units delivered from the audit’s 17 action items (Phases 1–4).

56% complete

Rough reading: just over half of the committed plan by effort — strong on technical / on-page checklist items, light on content strategy.

Item count (unweighted)
11
Done
3
Partial
3
Not done

Of 17 audit actions: 11 fully complete, 3 partially complete, 3 not started. Unweighted count is 74% if partials count as half.

How to read this
Each audit action was assigned an effort weight from the report’s own guidance (Phase 1 quick wins ~1–2 hrs · Phase 2 dev ~2–4 hrs · Phase 3 schema ~2–3 hrs · Phase 4 content = highest long-term effort). Completion is scored 0 / partial / 1 from live verification vs. Archive.org baselines.

Completion % = Σ (weight × done) ÷ Σ weight · Content items (homepage expansion, blog) carry more weight than one-line admin fixes — matching where SEO impact actually sits.

By audit phase

Phase 1 — Quick wins
Yoast / admin only · audit: ~1–2 hours
78%
78% complete
5.05 / 6.5 effort units
Phase 2 — Developer fixes
Theme / server · audit: ~2–4 hours
67%
67% complete
4 / 6 effort units
Phase 3 — Schema
Structured data · audit: ~2–3 hours
88%
88% complete
5.25 / 6 effort units
Phase 4 — Content strategy
Ongoing content · highest long-term weight
22%
22% complete
2.5 / 11.5 effort units
Interpretation

Line-item scorecard (audit actions #1–17)

# Phase Committed work Weight Earned Status Evidence / note
#1 P1 Fix site tagline / schema description 1 1 Done No longer “Just another WordPress site”
#2 P1 Meta descriptions (all priority pages) 2 1.3 Partial (65%) Home, Services, Contact, About done; Careers/Apply/etc. still open
#3 P1 Homepage SEO title 1 1 Done Keyword-rich title live
#4 P1 Open Graph image + description 1.5 0.75 Partial (50%) og:description done; og:image still missing
#5 P1 robots.txt: Sitemap + remove Crawl-delay 1 1 Done Both live
#6 P2 Homepage H1 2 2 Done Live
#7 P2 Homepage image alts + dimensions / lazy-load 1.5 1.5 Done Live
#8 P2 Facebook footer trailing-space fix 0.5 0.5 Done Live
#9 P2 Security headers (HSTS, CSP, etc.) 2 0 Not done Still missing
#10 P3 LocalBusiness / Organization schema 2.5 2.5 Done Live on homepage
#11 P3 Service schema on Services page 2 2 Done Four services marked up
#12 P3 Person schema for leadership 1.5 0.75 Partial (50%) CEO only; not full leadership set
#13 P4 Expand homepage body to 400–600 words 4 0 Not done Body copy unchanged vs. pre-update
#14 P4 Keyword-rich inner-page H1s 1 1 Done Services + About updated
#15 P4 Blog / editorial program (ongoing) 5 0 Not done Still only default Hello world post
#16 P4 Create /llms.txt 1 1 Done Live
#17 P4 AI crawler rules in robots.txt 0.5 0.5 Done Live
Totals 30 16.8 56% weighted complete

Simple ranges (for conversation)

LensEstimateWhat it means
Effort-weighted (primary) 56% Best single number for “how much of the committed plan shipped,” with content weighted higher.
Technical / on-page only (Phases 1–3) 77% If the engagement was framed as checklist SEO, delivery looks much stronger.
Content / authority (Phase 4) 22% llms.txt + AI robots + inner H1s only; expansion and blog not delivered.
Unweighted item count 11/17 full · 3 partial Easy to overstate progress if you only count “things touched.”
Bottom line for the client conversation